Fear & Loathing in Telemarketing: Tips to Overcome Negative Emotions That Paralyse Productive Profitability
In his bestselling book, “Anyone Can Do It”, Duncan Bannatyne states that anyone, provided they have the determination (and the Yellow Pages), can become a multi-millionaire.
That may sound crude by today’s standards, but who said sophistication was the route to results? If determination is the key here, the question is: “Are you determined enough to master the telephone and the emotions that accompany using it or will you be overcome by the fear and loathing of it that can paralyse your productivity and profitability?”
Another famous person, the late Steve Irwin, was determined to protect endangered crocodiles that had strayed from their usual habitat into areas where humans lived. To prevent crocodiles from being killed by human fear and loathing, he had to come up with a plan to safely enable crocodiles to return to their familiar surroundings, which involved either catching the reptiles in traps or jumping on their backs to restrict their movement (to instil a healthy fear of humans), then transporting them and releasing them back into the wild. Not only that, he had to find ways to purchase land to ensure the crocodiles’ natural habitats were safeguarded for the future.
Why go to all that trouble? He did it as part of his wider mission to retain balance in the earth’s natural ecosystems. What would have been the consequences had he not decided to overcome fear and show determination in accomplishing his goal? The answer: Catastrophe for some of the world’s most endangered species and an impoverished planet in ecological and educational terms.
Now, presuming that nobody will ask you to wrestle man-eating reptiles, can we safely say that the consequences of not utilising the telephone in business will be dire for you financially?
The number of lost opportunities by simply not making calls to people in your target audience will literally be staggering. How many of us enjoy struggling to pay the bills? How many of us enjoy being told that cutbacks are needed in the organisation because not enough sales opportunities are being identified, qualified and converted? On average, as the primary tool for instigating sales, the telephone gives rise to anywhere between 6%* and 43%** success rates.
How many of you will later regret not having spoken to your target audience? How many will later realise that someone never made a purchase from you because they didn’t know you existed? Or worse, they knew you existed but were waiting for you to make the first move? If you don’t ask the people in your target market to tell you their story, how long are you going to wait before they volunteer it?
In today’s world we build confidence in people through taking the time to cultivate a relationship with them. What’s your excuse for fear and loathing of the telephone? Is it because you already have all the business you can handle? You’re obscenely profitable and don’t need to generate any more sales opportunities for the future? Or is there something I haven’t mentioned?
If the telephone is an object of fear and loathing for you in your business, call +44 208 133 0702 NOW, or email shaun@phoneforbusiness.com
About the Author:Shaun Gisbourne is a telemarketing professional based in the UK and France, Offering telemarketing and tele sales to small and medium sized businesses.
shaun@phoneforbusiness.com
www.phoneforbusiness.com
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